Cape Town – Land Rover is marking its 70th anniversary with a global broadcast celebrating the world’s favourite 4x4s and those people who love them.
The stars of the show will be the cars and the people who make and drive them. The program will aired online and will pay tribute to seventy years of adventure, humanitarian aid and hard work across classes and cultures around the world.
It will be broadcasted on Monday 30 April at 9:30pm.
The broadcast marks 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show.
The program will tell the story of how Land Rover begun as a utility model at the end of the Second World War and how it grew to become the world’s favourite 4×4, with more than 7-million sold.
Viewers can expect great models from the past, including the inspirational people behind the legend and a look at Land Rover’s future, insights will be directly from the factory.
Prof Dr Ralf Speth, Jaguar Land Rover CEO, said, “Land Rover was born with the launch of a single vehicle. Today our family of SUVs is testament to the pioneering spirit of innovation that has characterised Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivalled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success.
“Land Rover is so much more than just the most capable all-terrain vehicles. It connects people through a passion for adventure and for making more of our world. From our employees to customers and enthusiasts, this is a family that makes Land Rover special.”
The vehicle showcased will be the the first prototype Land Rover, the original two-door Range Rover and the seven-seater Discovery, as well as expedition-proven models from across the decades, will be center the stage at the Land Rover Classic Works in Coventry.
The latest range, with the sector-defining Range Rover Evoque and Velar SUVs, will also be on screen as Land Rover celebrates its lifelong status as a favourite among celebrities, politicians and royalty.
The 70th celebrations have begun, with Land Rover building only 150 of the powerful 70th edition models to be produced and each will be specially engineered V8 derivatives will be built under the same roof, by Land Rover Classic’s team of expert engineers.