Two large shareholders have prompted Apple to conduct a study in order to determine if iPhones have become addictive for children and that vigorous use of the smartphones may be detrimental to their mental health, Bloomberg News reported on Monday.
“There is a growing body of evidence that, for at least some of the most frequent young users, this may be having unintentional negative consequences” on their health, said Jana Partners and California State Teachers’ Retirement System (Calstrs) in a letter sent to Apple dated January 6.
The “growing societal unease” over the intensive use of smartphones by children is “at some point is likely to impact even Apple”, they cautioned.
The two shareholders, who collectively own about $2bn in Apple shares, urged Apple to develop additional features that will help the parents to restrict the use of mobile phones by their children.
They said nipping the issue in the bud would increase the value of the firm in the long run for all shareholders.
Bloomberg said an Apple spokesperson refused to comment on the letter, which was first reported by the Wall Street Journal.
Apple already has parental controls in place that allow restriction to accessing certain apps and content.
Photo Credits – ZDNet