US- Defunct consumer electronics retailer Circuit City appears to have missed its own deadline for the launch of its retooled e-commerce website.
CEO of Circuit City Ronny Shmoel made an announcement last month at the Consumer Electronics Show that the company would revive its e-commerce platform on Thursday, February 15. However, the company’s website still displayed a “coming soon” banner as of 5:30pm on Thursday and was later updated with a statement explaining the delay.
“We have been working around the clock to ensure that our site is optimized for our customers,” said the website. “Due to an overwhelming amount of preliminary traffic, we are reinforcing things a bit. Though we regret that our launch will be slightly delayed, we are looking forward to offering you the best possible online shopping experience in the immediate future.”
Representatives of Circuit City did not respond to multiple requests for comment.
Last month Shmoel said that the new site would use the Watson artificial intelligence platform to personalize shopping experience for customers. The CEO of Circuit City added that the site would offer real-time tech support by video and a search-by-photo function for product listing.
They have not sold products through the website since 2012 when Systemax ended an attempt to rebrand the retailer as an online-only store. The original Circuit City filed for Chapter 11 bankruptcy during the 2008 financial crisis and closed its last crick-and-mortar stores in 2009.
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