JOHANNESBURG- A debate has been going around about Absa bank’s brand new logo, which social media users say is way too similar to that of Telkom subsidiary Open Serve.
However designers and Absa see it very differently, saying theirs was created with a font specially designed for the bank, called “Absa Brave”.
Absa re branding campaign grabbed the attention with its extensive advertising, such as the re-launch party that featured 300 drones flying at the launch, showing of their new branding. But some Twitter users had a field day when they compared Absa logo with Open serve logo and they suggested many similarities to the logos.
Both logos were designed by he South African branding agency Grid Worldwide.
Take a look:
Guys, come on. pic.twitter.com/hQIVagZHbc
— Lewcipher😈 (@LewEvil) July 11, 2018
Absa's new logo, first thing one thinks of?
Open Serve.Haowa Absa, what happened?#absalogo #absa pic.twitter.com/3WSwkQS0Fq
— Moses Nkome (@MosesNkome) July 12, 2018
#Absa
Yesterday I told my friend that the logo person is lazy and this logo is familiar. Today while driving with my wife I see Open Serve Logo – similar font as well 😂😂😂 Hai Absa go back to the drawing board. pic.twitter.com/tCSN3NkuMy— Thabo Muroa (@thaboep) July 12, 2018
The new ABSA logo stolen from Open Serve, i see… pic.twitter.com/QADugKExme
— James McGregor 🇬🇧 🇿🇦 🇮🇱 (@McattackBig) July 12, 2018
Photo Credit- www.2oceansvibe.com
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