Cape Town – Every challenge has an opportunity waiting to be discovered.
And that is how e-commerce fashion retailer StyleMode read the business playbook when deciding to choose the tail-end of the lockdown to launch an online fashion business.
Powered by Loot.co.za, StyleMode officially took to the digital fashion runway yesterday to provide savvy shoppers with even more choice on how to dress with flair.
While South Africa may still be a fledgeling in the e-commerce space, the scope for business in this sector is excellent, according to StyleMode, with Statista.com predicting that South Africa’s fashion scene will grow 12.8% year on year.
Loot.co.za chief executive Greg le Roux said StyleMode has been on the cards for a while, as there had long been a gap in the market for a fashion platform to challenge the established players in this space.
“Although Covid-19 has slowed down certain aspects of the economy, we have been heartened by the rapid transition of the South African buying public to online retail brought about by enforced lockdowns, which augurs well for this new business.
“Choosing to launch StyleMode now is not only about creating a commercial advantage for the upcoming summer season, but a commitment to the brands and suppliers we have formed relationships with over the months of developing the business and building the platform, and who deserve the support, in what is still, a challenging economic environment,” le Roux said.