San Francisco- US ride share Lyft and Uber are out to get their users to buy into their monthly services for discounted prices or free rides, touching on a model of monthly subscription aimed at their commuters.
Uber announced on Tuesday a “Ride Pass” in five cities to let users lock in lower rates by paying monthly subscription fees.
Uber “Ride Pass” will cost commuters $14.99 a month in Austin, Denver, Miami and Orlando, and $24.99 a month in Los Angeles.
“One thing we hear a lot from riders is that changes in price, however small, can make it tough to plan their day with Uber,” product manager Dan Bilen said in a blog post.
“The daily commute is a classic example, and it goes something like this: you pay one low price for the ride to work, only to find the ride back home is a different story.”
Lyft unveiled a subscription plan, earlier in October, that lets passengers pay $299 monthly for 30 rides priced at $15 or less. Passengers pay the difference for rides costing more than $15.
“This is the first step toward delivering on our goal of making car ownership optional,” Lyft said in a blog post.
Photo credit- The Star