After months of negotiations leading to a public showdown last week between NBCUniversal and Roku, NBCUniversal’s streaming service, Peacock, is now on Roku.
Peacock, which offers a combination of entertainment, news and sports, launched nationwide in July.
It was available to stream on a number of different set-top boxes and video game consoles, but it was absent from Roku.
Neither NBCUniversal nor Roku could to an agreement over a split in advertising revenue, leading to a standoff between the two companies. In a statement, Tedd Cittadine, vice president of content acquisition at Roku, called the newfound agreement a “very positive and mutually beneficial partnership”.
“We are excited by the opportunities to integrate NBC content within The Roku Channel while we also work together with Peacock on the development of a significant and meaningful advertising and ad tech partnership,” said Cittadine.
Cittadine’s comment also notes that Roku will work with NBCUniversal on a significant advertising tech partnership, which is important.
NBCUniversal executives reportedly had concerns about having Peacock streamed on third-party software the company’s in-house team couldn’t control.
The technology NBCUniversal built helps to better track user data, sell hyper-targeted ads, and increase revenue.