SPAIN- Kia Motors has launched a new global advertising campaign, featuring characters from the beloved story of Peter Pan.
A video was released, is a three minute film, titled Peter Returns, its a re-imagination of the classic children’s tale and this short film is a futuristic take on Peter’s ongoing conflict with Captain Hook.
“Kia is on a journey to become one of the leading mass mobility providers in the future,” commented Yong Won Cho, executive vice president and head of Global Brand & Marketing Division at Kia.
He added, “Through our original film, we wanted to show how something classical and loved by millions around the world can be re-interpreted and made relevant for modern times.”
Much like the people of Neverland in ‘Peter Returns’, everyone deserves to benefit from technological progress, not just the few.”
The short film is part of Kia’s ‘Boundless for all’ vision, meaning opportunities are limitless, and where everyone can enjoy the infinite value that future transportation will bring.
Photo Credit- Wheels24