CAPE TOWN – The Blue Bulls have released their new home kit for the 2018 season with a design in celebration of the union’s 80-years anniversary.
The new jersey will have a new badge which will be positioned over the heart of the jersey will see all the union’s teams, from Super Rugby all the way down to the Under-19 championship, for the first time play under the same badge.
This will give rise to the mantra One Legacy, One Family, One Dream, One Badge, One Kit.
To pay homage to the original Bulls kit from 1938, the new kit stays true to the blue and white strip in a two-tone manner with the front of the entire kit baring Bull’s blue and the back a crisp white.
A graphic on the chest signified the 80 years of heritage and will be communicated through the launch of the year-long “Our heritage drives our future” campaign, that was created to excite and engage with the fans consumers and customers through innovative activations as well as digital and retail executions.
The new Blue Bull’s home jersey will be available at TotalSports, Sportsmans Warehouse, Puma Store, The Cross Trainer and selected retailers nationwide for only R799.