JOHANNESBURG- On Wednesday Shoprite Holdings apologized for their widely publicized Mother’s Day “display”, they said it was photographed out of context.
Africa’s largest supermarket chain was left red face after on of their stores advertised home cleaning products as possible gifts for Mother’s Day.
The picture was widely circulated on social media and the board reads, “Gifts to WOW MOM”, the ‘gifts’ contained dish-washing, bleaching, and furniture cleaning products.
— AP du Plessis (@ap1pel) May 7, 2018
Oh dear, this is not what our Mother's Day display should look like. We will rectify this as soon as the correct branch is identified. Please see the promotion here https://t.co/aaPAgglju0 This is what our display should look like 👇 pic.twitter.com/YUPyxwSgIV
— Checkers (@CheckersSA) May 9, 2018
😭😭😭 Checkers has no respect! Is Mom meant to be spring cleaning on Mothers Day? pic.twitter.com/03TvYlvE3Q
— Portia Gumede (@portiagumedesa) May 8, 2018
Dear Checkers… this is surely a mistake… As for Gifts to Wow Mom khona, angikho sure🤔 pic.twitter.com/wgXTrIOfoe
— XNM (@Xoliswa8181) May 8, 2018
A Checkers Mother's Day display but it's just Rescue Remedy and good cheese.
— Kerry Contrary (@Kerry_Contrary) May 9, 2018
Having a lot of advertising experience, I can tell that this is a marketing stunt. We sharing & debating about this mothers' day display at Checkers and those select brands are getting much exposure,I wont be surprised if there's a deal between those brands and Checkers. pic.twitter.com/9EuXvOBp3X
— Eno (@valoyee) May 9, 2018
Photo Credit- Destiny Man