Strong pricing boosts Nike results despite China hit

Strong product pricing helped Nike offset a hit from lower sales in China, enabling the sporting goods giant to report better-than-expected quarterly profits on Monday.

The apparel and sneaker company scored increased sales in three of its four operating regions, led by Asia Pacific/Latin America and North America, the company’s biggest source of revenues.

Nike said its gross profit margin increased from the same period of last year due to more full-priced sales, partly offset by elevated freight and logistics costs.

But revenues fell 5% in Greater China to $2.2 billion. The region – which has seen activity constrained by Beijing’s “zero tolerance” policy on Covid-19 – also saw the biggest drop in profits before interest and taxes.

The company reported total profits of $1.4 billion for the quarter ending February 28, down 4% from the prior year, even as revenues rose 5% to $10.9 billion.

Shares of Nike jumped 5.9% to $137.85 in after-hours trading.

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