Iconic US-based Ram pick-up may be on its way to South Africa, that is according to Australian site Motoring.com.au. Head of Jeep Brand and Ram Brand, FCA, Global, Mike Manley told Motoring.co.au that demand for pick-ups in markets including Australia and South Africa could, “could help the turn the tide for the lighter, more advanced new Ram.
“Because it’s not just Australia you know. There’s South Africa as well… some of the mines use right-hand drive too,” Manley said.
“It’s something we continue to look at. We’re very close tied to those guys in those markets. If it becomes viable, you’ll see it,” he said.
Ram Trucks is a United States based brand of light to mid weight commercial vehicles that was established in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat Chrysler Automobiles. Toyota Hilux and Ford Ranger, are the two bakkies that dominated the South African landscape. They sold 36 422 and 32 811 units respectively, and ahead of third placed Volkswagen Polo Vivo, with 28 402 units.
The 2019 RAM 1500 made a debut at the Detroit Auto Show this week. The current model starts at $26 495 (R325 500). The Ram would follow the Mercedes Benz which is set to launch its X-Class bakkie in the country later this year.
Photo Credits – BusinessTech