Video-sharing site TikTok is struggling to take down clips showing a man killing himself.
The footage, which has been circulating on the platform for several days, originating on Facebook and has also been shared on Twitter and Instagram.
TikTok is hugely popular with young people – and many have reported coming across the video and being traumatised by the content.
The app said it would ban accounts repeatedly uploading clips.
“Our systems have been automatically detecting and flagging these clips for violating our policies against content that displays, praises, glorifies, or promotes suicide,” a representative said.
“We appreciate our community members who’ve reported content and warned others against watching, engaging or sharing such videos on any platform, out of respect for the person and their family.”
Facebook said it also removed the clips.
“We removed the original video from Facebook last month, on the day it was streamed, and have used automation technology to remove copies and uploads since that time.
“Our thoughts remain with Ronnie’s family and friends during this difficult time.”